Gurugram-based, personal care homegrown manufacturing company Ivia Beaute Pvt. Ltd. with its flagship brands ‘Astaberry’ and ‘Ikin’ recently launched its new product range of Hair Removal Creams and Wine Facial Kits.

Inspired by Ayurveda and formulated with science, the move is to create a one-stop solution for all personal care needs and also to expand its ever-growing cruelty-free, vegan, and eco-friendly product range comprising hair removal creams, face wash, sunscreen, home facial kits, onion oil, and shampoo. 

Popular actress and model Mouni Roy has been signed as the face of the brand 'Ikin Hair Remover Cream'. Ivia Beaute Pvt. Ltd., a venture from the house of BHIMSAINI, a pioneer in the kajal industry and a leading manufacturer and distributor of natural skincare, healthcare, and eyecare products since 1950 catering to Indian as well as global markets. 

Achal Arya, Director, Ivia Beaute Pvt. Ltd. shared, "Taking care of our skin is a daily ritual and it needs to be pampered with the goodness of nature and that's what the essence of this campaign is with the face of our brand, Mouni Roy. Astaberry products are enriched with the goodness of Ayurveda, the age-old Indian science based on active natural ingredients, blended with modern formulations and distinct fragrances.” 

“The newly launched Astaberry Wine Facial Kit and Wine Face Wash are becoming popular with Millenials and salon owners alike. Made from natural ingredients and specially crafted formulations like using Red Grape extract in this unique facial kit helps to reduce fine surface lines and replenish depleted moisture and also improves skin moisturization, firmness, retains elasticity, everlasting glow, and fairness. Using subtle fragrances and crafted packaging adds to the sensory feel of the products making the experience more enjoyable and satisfying," she added.

Astaberry has, with its dedicated in-house R&D team of experts in cosmetics, chemistry, and product design, developed a complete range of skincare, haircare, and personal care products. The company has also added to the 'Astaberry Ikin' active skin and hair care range with the introduction of a hair removal cream without any side effects and without pain. 

The product innovation is such that it does not darken the skin like other hair removal creams but it also uses less time to do it. It is available in 5 different variants i.e Gold, Diamond, Rose, Papaya, and Skin Whitening. “The company plans to double down on its growth strategy adding more brands by end of the current fiscal and aims to become an Rs. 200-crore by end of FY 2023,” Achal Arya, Director, Ivia Beaute Pvt. Ltd. further added.

As per industry reports, the Ayurveda market is set to grow by $ 6.81 billion from 2021 to 2026, progressing at a CAGR of 15.32 percent.
 
Anand Oberoi, MD, Oberoi IBC said, “Astaberry has a very distinct range of personal care products crafted over years of research like the Wine Facial Kit to the Astaberry indulge Sulfate-free Vitamin C foaming face wash to Astaberry’s Papaya sunscreen infused with the richness of natural papaya extract or the Astaberry Professional Skin Rejuvenating Vitamin E Face Serum. Our challenge was to create a messaging that aligns with the brand statement. The idea is to take care of communication strategy with a long-term goal to establish Astaberry as one of the leading personal care brands in the country.”